Rumble - 1792 Exchange

Rating Overview

Rumble is Lower Risk.

Rumble is Lower Risk. The company does not yield to political activism in shaping corporate governance, preventing initiatives that potentially alienate consumers, divide employees, and harm shareholders. The company elevates merit, excellence, and integrity ahead of race and identity-based policies. Rumble does not embrace corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues. This approach protects free exercise, free speech, and free enterprise.

Rating Criteria

Corporate Weaponization Risk Levels
Criteria	Risk Level
Cancellations	Lower Risk
Discriminatory Philanthropy	No Data
Employment Protection	Medium Risk

Corporate Weaponization ⓘ

Corporate Governance and Public Policy Risk Levels
Criteria	Risk Level
Advocacy Bias	Lower Risk
Funding	Lower Risk
Political Actions	No Data

Corporate Governance and Public Policy ⓘ

Rating Criteria Detail

Criteria Risk Level Rationale

Corporate Weaponization

Criteria:

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level:

Lower

Rationale:

Rumble has formed partnerships with individuals that have been shunned by other companies for political reasons (1). The company has prided itself on being an open discussion-focused platform and distanced itself from other platforms that have censored certain forms of speech (2). The company has made a deal with former President Trump and Truth Social, his company’s social media network, to operate as a part of the same business (3). However, it does not remove or limit opinions that are different from those of Mr. Trump; in fact, the company has offered financial support to dissenting users to demonstrate that the site is “hospitable” to all perspectives (4). The company has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (5).

Criteria:

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level:

N/A

Rationale:

Rumble does not publish charitable giving guidelines (1).

Criteria:

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level:

Medium

Rationale:

Rumble does not provide viewpoint protections for its employees (1).

Corporate Governance and Public Policy

Criteria:

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level:

Lower

Rationale:

Rumble made a deal with former President Trump and Truth Social, his company’s social media network, to operate as a part of the same business (1). However, the company does not remove or limit opinions that are different from those of Mr. Trump; in fact, the company has offered financial support to dissenting users to demonstrate that the site is “hospitable” to all perspectives (2). The company has not supported ideological causes or policies (3).

Criteria:

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level:

Lower

Rationale:

Rumble has not used corporate funds to advance ideological causes, organizations, or policies (1).

Criteria:

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level:

N/A

Rationale:

Rumble does not operate a PAC or engage in lobbying at this time (1)(2)(3).