Procter & Gamble

Gillete, Pampers, Luvs, Downy, Bounce, Tide, Gain, Bounty, Charmin, Puffs, Always, Tampax, Braun, Venus, Head & Shoulders, Aussie, Old Spice, Pantene, Herbal Essences, My Black is Beautiful, Cascade, Dawn, Febreze, Swiffer, Mr. Clean, Microban 24, Crest, Oral-B, Scope, Vicks, Prilosec, Pepto-Bismol, Align, ZzzQuil, Native, Olay, Old Spice, Secret, Safeguard, Ouai, First Aid Beauty
Cincinnati, Ohio
Household and Personal Products

Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk

Summary:

Procter & Gamble (P&G) is High Risk. The company yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company implements race and identity-based policies that replace merit, excellence, and integrity with preferential treatment and outcomes. P&G embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues. This approach fails to safeguard free exercise, free speech, and free enterprise.

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Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

P&G received a score of 100 on the 2026 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. The company recruits employees based on sexual identity issues. The company discriminates against vendors that do not promote divisive sex and gender policies, indicating it prioritizes sexual issues over merit (1)(2)(3). P&G received a score of 100 on the 2025 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. The company recruits employees based on sexual identity issues. The company discriminates against vendors that do not promote divisive sex and gender policies, indicating it prioritizes sexual issues over merit (4)(5). The company was a member of the Global Alliance for Responsible Media, which demonetized and suppressed content that it deemed to spread “hate speech” or “misinformation”, discuss “debated social issues in a negative or partisan context”, or “vilif[y]” individuals based on sexual orientation and gender identity. These arbitrary guidelines were used to censor mainstream perspectives online (6)(7)(8). P&G promotes divisive sex and gender policies. Its Worldwide business Conduct Manual requires international vendors to include sexual orientation and gender expression in their nondiscrimination policy (9). However, the company has not canceled customers, suppliers, or vendors based on political views or religious beliefs (10).

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

P&G’s HRC 2026 CEI rating indicates the company will not donate to non-religious charities unless they embrace controversial sexual identity policies (1)(2)(3). P&G’s HRC 2025 CEI rating indicates the company will not donate to non-religious charities unless they embrace controversial sexual identity policies (4)(5). The company does not appear to discriminate against charitable organizations based on views or beliefs (6)(7).

Criteria

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level
Rationale

P&G’s HRC 2026 CEI rating indicates the company forces employees to attend at least one, controversial training on gender identity, sexual orientation, transgender issues, and divisive racial ideology. The company provides gender transition guidelines for its employees and a specific benefits guide with a comprehensive explanation of transgender services funded by the company (1)(2)(3). P&G’s HRC 2025 CEI rating indicates the company forces employees to attend multiple, controversial trainings on gender identity, sexual orientation, transgender issues, and divisive racial ideology. The company provides gender transition guidelines for its employees and a specific benefits guide with a comprehensive explanation of transgender services funded by the company (4)(5). The company’s Chairman, President and CEO Jon R. Moeller signed Catalyst’s Champions for Change pledge, indicating its support of DEI in its leadership composition through the establishment of gender and racial targets (6)(7). P&G is a signatory of the Gender & Diversity KPI Alliance, appearing to prioritize diversity over merit in its business structure through the establishment of gender and racial targets for its leadership composition and its support of DEI in its hiring and promotions (8)(9). The company does not provide viewpoint protections for its employees (10).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

P&G’s HRC 2026 CEI rating indicates the company provides a specific benefits guide with a comprehensive explanation of transgender services funded by the company (1)(2)(3). P&G’s HRC 2025 CEI rating indicates the company agrees to allow a controversial stakeholder group focused on sexual identity issues to dictate marketing or advertising strategy. By doing so, the company risks dividing employees, alienating customers and harming shareholders (4)(5). The company’s PGLE membership reflects its commitment to “operationalize” company coverage of transgender surgery and treatment, the vetting of business partners based on LGBTQ+ policies, and the financial support of LGBTQ organizations on a global level (6)(7). P&G signed an open letter endorsing the Equality Act, a contentious proposal to amend the 1964 Civil Rights Act by adding sexual orientation and so-called gender identity as protected categories. The legislation would, among other implications, grant biological men access to women-only spaces such as sports teams and public restrooms, and compel healthcare providers to deliver sex-denying healthcare (8). The company is a member of the America Competes LGBTQ business coalition (9). It also uses its advertising to advance LGBTQ activism (10)(11). P&G reinforces the narrative that racism in the U.S. is systemic (12). To appease transgender activists, P&G removed feminine symbols from its feminine hygiene products’ labels (13). In addition, P&G’s feminine care brand, Always, distributed a pamphlet in the UK advertising its products to “young people with female sex organs” (14)In spring 2021, P&G released a statement that it supports the “right to vote” in light of recent election reforms in conservative states; none of these states changed anyone’s right to vote (15). Taylor also signed the Business Roundtable’s 2019 Statement on the Purpose of a Corporation and CEO Jon R. Moeller is a member of the Business Roundtable, which promotes stakeholder capitalism over traditional obligations to shareholders (16)(17). Braun razors featured a transgender person shaving in one of its advertisements whose scars from a double mastectomy were visible (18). In 2021, P&G partnered with GLAAD and its Visibility Project, which emphasizes pro-transgender advertising among other LGBT marketing (19). P&G’s CEO signed the CEO Action for Diversity & Inclusion pledge, which includes a commitment to promote DEI through bias education training in the workplace, strategize on DEI programs/initiatives with other signatories, and engage boards of directors when developing and evaluating DEI strategies (20)(21). In June 2017, P&G co-founded CEO Action, the largest CEO-driven business initiative to advance DEI in the workplace (22). P&G was a contributing member of GARM’s Action Guide to Reduce Media Greenhouse Gas Emissions and The Global Media Sustainability Framework which provides an action plan for media companies to transition to net zero greenhouse gas emissions (23)(24).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

P&G provides a benefits package for employees that covers travel/lodging costs for an abortion and transgender medical procedures for covered employees and dependents, including children (1)(2)(3)(4)(5). P&G’s HRC 2026 CEI rating indicates the company covers transgender related costs for its employees and their children, including paid short-term leave, puberty blockers, cross-sex hormones, chest surgeries, genital surgeries, medical visits, lab monitoring, and mental health benefits. The company also covers at least five of the following services: reconstructive hair removal, cosmetic hair removal, tracheal shave or reduction, facial surgeries, voice modification surgery, voice modification therapy, lipoplasty or filling for body masculinization or feminization, and travel and lodging expenses. Additionally, the company has potentially pledged philanthropic support of at least one organization or event that promotes sex and gender ideology. By allowing a political stakeholder group to dictate operations, the company increases health care costs and risks dividing employees, alienating customers and harming shareholders (6)(7)(8)(9). The company’s HRC 2025 CEI rating indicates the company covers transgender related costs for its employees and their children, including paid short-term leave, puberty blockers, cross-sex hormones, chest surgeries, genital surgeries, medical visits and lab monitoring, travel and lodging. Additionally, the company has pledged philanthropic support of at least one organization or event that promotes sex and gender ideology. By allowing a political stakeholder group to dictate operations, the company increases health care costs and risks dividing employees, alienating customers and harming shareholders (10)(11). The company was a member of the Global Alliance for Responsible Media (12)(13)(14). P&G is a founding member of the PGLE (15). The company is a Platinum Tier corporate sponsor of the Trevor Project, an organization that advocates for controversial sex and gender ideology, including “gender transition” drugs and surgeries for minors, through legislation, litigation, advertising, and PR campaigns. The organization also hosts online chatrooms that allow adults to communicate with minors as young as 13 about sexually explicit topics. Adults in these chatrooms have encouraged minors to adopt transgender identities and withhold this information from their parents (16)(17)(18)(19)(20). The company pledged $5 million to the Black Lives Matter movement and related causes, though the company’s follow-through is largely unknown (21)(22). Native, a P&G subsidiary, has made a one-time donation to the Black Lives Matter organization (23). Native, Ouai, and First Aid Beauty, subsidiaries of P&G, are Gold, Silver, and Bronze Tier corporate sponsors, respectively, of the Trevor Project, an organization that advocates for controversial sex and gender ideology, including “gender transition” drugs and surgeries for minors, through legislation, litigation, advertising, and PR campaigns. The organization also hosts online chatrooms that allow adults to communicate with minors as young as 13 about sexually explicit topics. Adults in these chatrooms have encouraged minors to adopt transgender identities and withhold this information from their parents (24)(25)(26)(27)(28). P&G funds the Gay and Lesbian Alliance Against Defamation, the National LGBT Chamber of Commerce, and the National Black Justice Coalition (29)(30). Its subsidiary Crest has a partnership with popular transgender influencer Dylan Mulvaney (31)(32). P&G sponsored the Iowa City Pride in 2025 (33).

Criteria

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level
Rationale

P&G‘s HRC 2025 CEI rating indicates the company publicly advocated for controversial sex and gender ideology through local, state or federal legislation or initiatives. By allowing a political stakeholder group to dictate operations, the company risks dividing employees, alienating customers and harming shareholders (1)(2). The company has not used its PAC donations or lobbying for ideological purposes (3)(4)(5).

Board Bias

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CEO of Procter & Gamble

Jon R. Moeller

Jon R. Moeller

Summary:

Headquartered in Cincinnati, Ohio, Procter & Gamble is a member of the Fortune 250 operating in the Household and Personal Products industry. Jon R. Moeller serves as CEO/President and Chairman, leading the company’s C-suite executive team and the board of directors. Amongst these teams, the collective leadership is responsible for $436,216 to Republican causes and $85,820 to Democratic causes. Under their tenure, Procter & Gamble currently holds a 'High Risk' risk rating.

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Political Contributions of Leadership:

$436,216

$85,820

Republican

Democrat

China Risk Database

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Number of Facilities: 23

Total Export Dollars: $28,681,544

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Average Annual Revenue

Global

$72,656,333,333

China Revenue

0.00%

$0

Annual Average of Total Assets

Global

$118,739,333,333

China Assets

0.00%

$0

Shareholder Proposals

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Date
ESG Category
Proponent
Summary of ResolutionMgmt RecTotal Vote % in Favor
10/10/23SocialNational Center for Public Policy ResearchCivil Rights Auditagainst4.08%
10/10/23SocialNational Legal and Policy CenterCommunist China Risk Auditagainst4.28%
10/10/23GovernanceJames McRitchieFair Elections & By-law Amendmentsagainst42.87%
6/8/23SocialNorthStar Asset ManagementReport on Racism at CompanyAgainst12.70%
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