Procter & Gamble (P&G)

Gillete, Pampers, Luvs, Downy, Bounce, Tide, Gain, Bounty, Charmin, Puffs, Always, Tampax, Braun, Venus, Head & Shoulders, Aussie, Old Spice, Pantene, Herbal Essences, My Black is Beautiful, Cascade, Dawn, Febreze, Swiffer, Mr. Clean, Microban 24, Crest, Oral-B, Scope, Vicks, Prilosec, Pepto-Bismol, Align, ZzzQuil, Native, Olay, Old Spice, Secret, Safeguard
Ohio
Household and Personal Products

Corprate Bias Ratings

Risk Level:

Rating - Danger
High Risk

By complying with Human Rights Campaign's controversial demands, Procter & Gamble (P&G), increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children and provides specific sexual orientation and gender identity-based benefits. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. P&G forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. The company provides a benefits package for employees which covers travel/lodging costs for an abortion. P&G is a founding member of the Partnership for Global LGBTI Equality (PGLE), and pledged $5 million to BLM and related causes. P&G regularly uses its reputation to push gender ideology and funds multiple LGBTQ organizations. The company is a signatory of the Business Roundtable's 2019 Statement on the Purpose of Corporation, which promotes stakeholder capitalism. P&G supports the Equality Act. For these reasons, P&G receives a High Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

P&G received a score of 100 on the 2023 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. The company recruits employees based on sexual identity issues. The company discriminates against vendors that do not promote divisive sex and gender policies, indicating it prioritizes sexual issues over merit (1)(2). The company is a member of the Global Alliance for Responsible Media, which aims to demonetize advertisements and suppress content that “vilifies” individuals based on sexual orientation and gender identity, discusses “debated social issues in a negative or partisan context” or spreads “hate speech” (3)(4)(5). However, P&G has not publicly terminated any business relationships due to political views or religious beliefs.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

P&G‘s HRC CEI rating indicates the company will not donate to non-religious charities unless they embrace controversial sexual identity policies (1)(2).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

P&G‘s HRC 2023 CEI rating indicates the company forces employees to attend multiple, controversial trainings on gender identity, sexual orientation, transgender issues, and divisive racial ideology. The company provides gender transition guidelines for its employees and specific benefits guide with a comprehensive explanation of transgender services funded by the company (1)(2). P&G does not provide viewpoint protections for its employees (3).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

P&G’s PGLE membership reflects its commitment to “operationalize” company coverage of transgender surgery and treatment, the vetting of business partners based on LGBTQ+ policies, and the financial support of LGBTQ organizations on a global level (1)(2)(3). The company advocates for the Equality Act and is a member of the America Competes LGBTQ business coalition (4)(5). It also uses its advertising to advance LGBTQ activism (6)(7). P&G reinforces the narrative that racism in the U.S. is systemic (8). To appease transgender activists, P&G removed feminine symbols from its feminine hygiene products’ labels (9). In addition, P&G’s feminine care brand, Always, distributed a pamphlet in the UK advertising its products to “young people with female sex organs” (10) In spring 2021, P&G released a statement that it supports the “right to vote” in light of recent election reforms in conservative states; none of these states changed anyone’s right to vote (11). Former Procter and Gamble CEO David S. Taylor signed the CEO Action for Diversity and Inclusion pledge (12). Taylor also signed the Business Roundtable’s 2019 Statement on the Purpose of Corporation and CEO Jon R. Moeller is a member of the Business Roundtable, which promotes stakeholder capitalism over traditional obligations to shareholders and customers (13)(14). Braun razors featured a transgender person shaving in one of its advertisements whose scars from a double mastectomy were visible (15). In 2021, P&G partnered with GLAAD and its Visibility Project, which emphasizes pro-transgender advertising among other LGBT marketing (16). P&G’s HRC 2023 CEI rating indicates the company agrees to allow a controversial stakeholder group focused on sexual identity issues to dictate marketing or advertising strategy (17)(18). By doing so, the company risks dividing employees, alienating customers and harming shareholders.

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

P&G provides a benefits package for employees which covers travel/lodging costs for an abortion (1)(2)(3). The company is a member of the Global Alliance for Responsible Media (4)(5)(6). P&G is a founding member of the PGLE (7). P&G pledged $5 million to the Black Lives Matter movement and related causes, though the company’s follow-through is largely unknown (8)(9). Native, a P&G subsidiary, has made a one-time donation to the Black Lives Matter organization (10). P&G funds the Gay and Lesbian Alliance Against Defamation, the National LGBT Chamber of Commerce, and the National Black Justice Coalition (11)(12). Its subsidiary Crest has a partnership with popular transgender influencer Dylan Mulvaney (13)(14). P&G‘s HRC 2023 CEI rating indicates the company covers transgender related costs for its employees and their children, including paid short-term leave, puberty blockers, cross-sex hormones, chest surgeries, genital surgeries, medical visits and lab monitoring, travel and lodging. Additionally, the company has pledged philanthropic support of at least one organization or event that promotes sex and gender ideology (15)(16). By allowing a political stakeholder group to dictate operations, the company increases health care costs and risks dividing employees, alienating customers and harming shareholders.

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
Rationale

P&G‘s HRC 2023 CEI rating indicates the company publicly advocated for controversial sex and gender ideology through local, state or federal legislation or initiatives (1)(2). By allowing a political stakeholder group to dictate operations, the company risks dividing employees, alienating customers and harming shareholders. P&G has not used its PAC donations for ideological purposes (3)(4).

All links were last accessed and all information was updated on:
February 11, 2024

Company reports are intended for educational use only. Full Disclaimer

Voting History

Date
ESG Category
Proponent
Summary of ResolutionMgmt RecTotal Vote % in Favor
6/8/23SocialNorthStar Asset ManagementReport on Racism at CompanyAgainst12.70%
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