Beautycounter

California
Household and Personal Products

Corprate Bias Ratings

Risk Level:

Rating - Danger
High Risk

Beautycounter does not provide protections against viewpoint discrimination, though the company has not publicly terminated business relationships due to ideological differences. However, Beautycounter has engaged in extensive advocacy. The company has strict diversity requirements for its Board of Directors and heavily emphasizes its environmental restrictions, which are aligned with the UN's Sustainable Development Goals. Beautycounter has endorsed ideologically-driven "anti-racist" writings by CRT leaders and funded organizations that partner financially with Planned Parenthood and advocate for pro-abortion legislation. For these reasons, Beautycounter receives a "High Risk" rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Beautycounter has not publicly fired customers, suppliers, or vendors based on political views or religious beliefs, though the company’s diversity policy requires that two qualified candidates from underrepresented communities be considered for any Director+ role (1). Beautycounter integrates ESG into all of its business practices, including strict environmental policies (2)(3).

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Beautycounter does not discriminate against religious organizations in its charitable giving (1).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Beautycounter does not provide protections against viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Beautycounter advocated for involvement with progressive racial equity groups, including but not limited to the BLM organization and the ACLU (1). The company has also encouraged viewers to read ideological books such as White Fragility by Robin DiAngelo and How to Be an Antiracist by Ibram X. Kendi. Beautycounter has committed to public advocacy for LGBTQ causes and pro-abortion legislation (2)(3). BeautyCounter integrates ESG into all of its business practices, including a net-zero carbon pledge (4). Beautycounter has signed the “CodeRed4Climate” pledge, which advocates for a legislative platform including an end to all federal subsidization of the non-renewable energy sector (5). Beautycounter has committed to the UN’s Sustainable Development Goals (6).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Beautycounter funds “anti-racist organizations,” primarily Black Women for Wellness, which lobbies against strict abortion legislation and partners with organizations such as Planned Parenthood (1)(2)(3). Beautycounter partners with Out & Equal, an LGBTQ advocacy group (4).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

BeautyCounter does not have a PAC.

All links were last accessed and all information was updated on:
July 1, 2023

Company reports are intended for educational use only. Full Disclaimer

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