Household and Personal Products

Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk


Beautycounter does not provide protections against viewpoint discrimination, though the company has not publicly terminated business relationships due to ideological differences. However, Beautycounter has engaged in extensive advocacy. The company has strict diversity requirements for its Board of Directors and heavily emphasizes its environmental restrictions, which are aligned with the UN's Sustainable Development Goals. Beautycounter has endorsed ideologically-driven "anti-racist" writings by CRT leaders and funded organizations that partner financially with Planned Parenthood and advocate for pro-abortion legislation. For these reasons, Beautycounter receives a "High Risk" rating.

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