Brightwheel

California
Software and Services

Corprate Bias Ratings

Risk Level:

Rating - Caution
Medium Risk

Brightwheel is a software company that connects parents to childcare providers. Brightwheel has not terminated business relationships due to ideological differences. Brightwheel has published anti-bias and DEI curriculum suggestions for young children. Brightwheel also promotes celebrating LGBTQ identities and discussing LGBTQ topics with young children. Brightwheel does not protect against viewpoint discrimination. Brightwheel has not funded ideological groups hostile to freedom of expression. For these reasons, Brightwheel receives a Medium Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Brightwheel does not discriminate against religious organizations in its charitable giving (1).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Brightwheel does not publish a nondiscrimination policy (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Brightwheel has published anti-bias curriculum suggestions for young children. This curriculum is intended to instruct children not to treat one another unfairly based on the following categories: Race, Religion, Gender identity, Sexual orientation, Language, Culture, Learning style, Socioeconomic status, Body type, and Disability (1). The goals of this training center around identity, diversity, justice, and activism. Brightwheel also wrote a blog post about promoting DEI within childhood education (2). The company also promotes celebrating Pride Month with children through teaching them the history of the LGBTQ movement and engaging in Pride Month activities like reading LGBTQ children’s books and “celebrating their own uniqueness” (3).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Brightwheel has not used corporate funds to advance ideological causes, organizations, or policies.

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Brightwheel does not operate a PAC at this time.

All links were last accessed and all information was updated on:
October 6, 2023

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