Christian Dior

France
Consumer Durables and Apparel, Household and Personal Products

Corprate Bias Ratings

Risk Level:

Rating - Caution
Medium Risk

Christian Dior SE is a luxury fashion house based in Paris. Dior is not officially an LVMH subsidiary, but is owned by LVMH CEO Bernard Arnault. The LVMH conglomerate acts as a parent company to Dior. Dior provides protections against political viewpoint discrimination, and the company has not publicly terminated business relationships due to ideological differences. However, the company's medical benefits cover abortion-related travel costs, and high-ranking employees have criticized the overturning of Roe v. Wade via official company channels. For these reasons, Dior receives a Medium Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Dior has not publicly fired customers, suppliers, or vendors based on political views or religious beliefs.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Dior’s charitable activities are grouped with LVMH (1). LVMH disqualifies all religious organizations and houses of worship from its donation matching program (2).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

The Christian Dior Group protects its employees against viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Dior has not corporately endorsed or advanced ideological agendas. However, after the US Supreme Court voted to overturn Roe v. Wade, Dior creative director Maria Grazia Chiuri gave an interview in which she criticized the decision (1). Dior used transgender celebrity Jin Xing to announce its new fragrance, Dior J’adore (2). 

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

After the Roe v. Wade decision, LVMH leadership reiterated that LVMH already reimburses employees for abortion-related travel costs (1). Though Dior is not legally a subsidiary of LVMH, the two corporations have the same leadership, and Dior cites LVMH-wide rules on its employment page (2).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Dior does not operate a PAC at this time and has not lobbied for ideological purposes (1)(2).

All links were last accessed and all information was updated on:
September 25, 2023

Company reports are intended for educational use only. Full Disclaimer

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