Dentsu

Japan
Commercial and Professional Services

Corprate Bias Ratings

Risk Level:

Rating - Caution
Medium Risk

Dentsu, an international advertising and marketing agency, vets vendors according to LGBTQ policies, is part of the Global Alliance for Responsible Media, and does not provide its employees with protections against viewpoint discrimination, but has not publicly terminated business relationships based on views or beliefs. The company covers the cost of "medically necessary transition-related care" for its employees and their children. The company is a corporate partner of the National LGBT Chamber of Commerce. Dentsu's CEO Tim Andree is a signatory to CEOs For Gun Safety. The company does not provide its employees with protections against viewpoint discrimination. For these reasons, Dentsu receives a "Medium Risk" rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Dentsu is a member of the Global Alliance for Responsible Media, which aims to demonetize advertisements and suppress content that “vilifies” individuals based on sexual orientation and gender identity, discusses “debated social issues in a negative or partisan context” or spreads “hate speech” (1)(2)(3). The company received a score of 100 on the Corporate Equality Index from the Human Rights Campaign (4). Among other requirements, this means Dentsu vets suppliers according to LGBTQ policies. However, it has not publicly terminated business relationships based on views or beliefs.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
N/A
Rationale

Dentsu does not have a charitable giving program at this time (1).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Dentsu does not protect employees from viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Dentsu has a perfect score on the HRC’s 2022 Corporate Equality Index. This score indicates the company covers the cost of “medically necessary transition-related care” for its employees and their children (1)(2). The company hosts multiple internal LGBTQ advocacy events but has not used its reputation to sign onto pro-LGBTQ letters or legislation (3). Dentsu’s CEO Tim Andree is a signatory to CEOs For Gun Safety (4).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Dentsu is a member of the Global Alliance for Responsible Media and a corporate partner of the National LGBT Chamber of Commerce (1)(2)(3)(4).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Dentsu does not make any political contributions at this time.

All links were last accessed and all information was updated on:
June 17, 2023

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