Dentsu

Japan
Commercial and Professional Services

Risk Level:

Rating - Clear
Lower Risk

Summary:

Dentsu, an international advertising and marketing agency, has not publicly terminated business relationships due to religious or political beliefs. However, it does not protect employees from viewpoint discrimination. Dentsu has not used corporate dollars or its reputation to promote ideological agendas. For these reasons, Dentsu receives a "Lower Risk" rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Dentsu received a score of 100 on the Corporate Equality Index from the Human Rights Campaign (1). Among other requirements, this means Dentsu vets suppliers according to LGBTQ policies.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
N/A
Rationale

Dentsu does not have a charitable giving program at this time (1).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Dentsu does not protect employees from viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Dentsu hosts multiple internal LGBTQ advocacy events but has not used its reputation to sign onto pro-LGBTQ letters or legislation (1).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Dentsu has not publicly used corporate dollars to support ideological groups or organizations hostile to freedom of expression.

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Dentsu does not make any political contributions at this time.

All links were last accessed and all information was updated on:
March 24, 2023

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