Designer Brands, Inc.

Designer Shoe Warehouse (DSW), Keds
Columbus, Ohio

Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk


Designer Brands, Inc. scored a 100 on the 2023 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with the HRC’s controversial demands, Designer Brands increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children and provides specific sexual orientation and gender identity-based benefits. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Designer Brands forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. The company's CEO signed the CEO Action for Diversity and Inclusion pledge and does not provide viewpoint protections for its employees. For these reasons, Designer Brands, Inc. receives a High Risk rating.

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