New Balance

Boston, Massachusetts
Consumer Durables and Apparel

Corporate Bias Rating

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Risk Level:

Rating - Caution
Medium Risk

Summary:

New Balance is Medium Risk. The company often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company elevates merit, excellence, and integrity ahead of race and identity-based policies. New Balance occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.

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Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

New Balance has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (1).

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

New Balance’s charitable giving guidelines require that organizations abide by its nondiscrimination policy including on the basis of sexual orientation, thereby excluding some religious charities (1).

Criteria

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level
Rationale

New Balance protects its employees against viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

New Balance supports GLSEN’s Changing the Game Initiative, which “advanc[e] the acceptance of LGBTQIA+ youth in athletics” (1). In 2021, the company released a Pride Collection and a short film telling the story of the Front Runners New York Pride Run (2). It is a member of the UN’s Fashion Industry Charter for Climate Action, committed to net zero by 2050 (3)(4).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

From 2022 to 2025, New Balance will donate $600,000 to support GLSEN’s Changing the Game initiative. The company was also a sponsor of the Front Runners New York LGBT Pride Run in 2022 (1). Otherwise, there are no publicly known cases of the company using corporate funds to advance ideological causes, organizations, or policies (2).

Criteria

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

New Balance does not operate a PAC or report on its lobbying at this time (1)(2)(3).

Board Bias

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1792 Exchange has not yet compiled data about the board of directors or political contributions of leadership for this company.

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