North Highland scored an 80 out of 100 on the 2023-2024 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with the HRC’s controversial demands, the company increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. North Highland forces employees to undergo multiple ideological trainings. The company endorses affirmative action and claims to be an "Affirmative Action employer". North Highland appears to prioritize diversity over merit in its business, including its supply chain and promotes unconscious bias training. In the wake of George Floyd's death, North Highland released a statement condemning systemic racism and is committed to achieving net zero emissions by 2050. North Highland's CEO, Alex Bombeck, signed the CEO Action for Diversity & Inclusion pledge, which includes a commitment to promote DEI through bias education training in the workplace. However, the company does not appear to discriminate against charitable organizations based on views or beliefs. For these reasons, North Highland receives a Medium Risk rating.