Puma

Massachusetts
Consumer Durables and Apparel

Corprate Bias Ratings

Risk Level:

Rating - Clear
Lower Risk

Puma has not terminated business relationships due to views or beliefs and protects employees from viewpoint discrimination. Puma does fund GLAAD directly and the ACLU indirectly, and the company has released public statements that the American justice system is "broken." However, the company permits donations to faith-based charities. For these reasons, Puma receives a Lower Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

There are no publicly known instances of Puma terminating business relationships due to views or beliefs.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Puma does not publish any rules prohibiting donations to faith-based organizations (1).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Puma’s Code of Ethics requires “respect and equality, regardless of race, creed, age, sex, social origin, political views, sexual orientation, or position” (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Puma’s #REFORM social justice initiative claims to “stand up against the broken U.S. criminal justice system” (1). Puma’s CEO for North America, Robert Philion, has signed the CEO Action Pledge for Diversity & Inclusion (2).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Puma states that it will “provide confidential travel support to employees and their families residing in states that will not offer family planning services,”which includes abortion (1). Puma donates to a wide variety of LGBTQ advocacy groups, such as the Gay and Lesbian Alliance Against Defamation (2). The company’s #REFORM social justice program supports the American Civil Liberties Union (3).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Puma does not operate a PAC.

All links were last accessed and all information was updated on:
September 19, 2023

Company reports are intended for educational use only. Full Disclaimer

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