Consumer Durables and Apparel

Corporate Bias Rating

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Risk Level:

Rating - Caution
Medium Risk


Puma protects its employees against viewpoint discrimination and has not publicly canceled business relationships based on views or beliefs. The company provides a benefits package for employees which covers travel/lodging costs for an abortion. Puma's #REFORM social justice initiative claims to "stand up against the broken U.S. criminal justice system". The company’s former CEO, Robert Philion, signed the CEO Action for Diversity & Inclusion pledge, which includes a commitment to promote DEI through bias education training in the workplace. Puma donates to a wide variety of LGBTQ advocacy groups, such as the Gay and Lesbian Alliance Against Defamation. The company's #REFORM social justice program supports the American Civil Liberties Union. However, Puma does not discriminate against charitable organizations based on views or beliefs. For these reasons, Puma receives a Medium Risk rating.

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