Puma

Massachusetts
Consumer Durables and Apparel

Corprate Bias Ratings

Risk Level:

Rating - Caution
Medium Risk

Puma provides a benefits package for employees which covers travel/lodging costs for an abortion. Puma funds GLAAD directly and the ACLU indirectly, and the company has released public statements that the American justice system is "broken." The company's CEO signed the CEO Action for Diversity and Inclusion pledge. However, Puma protects its employees against viewpoint discrimination and has not publicly terminated business relationships based on views or belief. Puma does not discriminate against religious organizations in its charitable giving. For these reasons, Puma receives a Medium Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Puma has not publicly fired customers, suppliers, or vendors based on political views or religious beliefs.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Puma does not discriminate against religious organizations in its charitable giving (1).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Puma protects its employees against viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Puma’s #REFORM social justice initiative claims to “stand up against the broken U.S. criminal justice system” (1). Puma’s CEO signed the CEO Action for Diversity & Inclusion pledge, which includes a commitment to promote DEI through bias education training in the workplace (2).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Puma provides a benefits package for employees which covers travel/lodging costs for an abortion. Puma states that it will “provide confidential travel support to employees and their families residing in states that will not offer family planning services,” including abortion (1). Puma donates to a wide variety of LGBTQ advocacy groups, such as the Gay and Lesbian Alliance Against Defamation (2). The company’s #REFORM social justice program supports the American Civil Liberties Union (3).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Puma does not operate a PAC or engage in lobbying at this time (1)(2)(3).

All links were last accessed and all information was updated on:
February 12, 2024

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