RE/MAX

Colorado
Real Estate

Corprate Bias Ratings

Risk Level:

Rating - Danger
High Risk

In 2021, RE/MAX terminated a contract with a real estate agent that posted an "All Lives Matter" social media post. The company does not protect its employees against viewpoint discrimination and supports the Equality Act. RE/MAX is a sponsor of the LGBTQ+ Real Estate Alliance but does not appear to discriminate against religious organizations in its charitable giving. For these reasons, RE/MAX receives a High Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

RE/MAX terminated a real estate agent that posted, “Can’t we all just promote in Pinckney That All Lives Matter? We don’t need outsiders coming in and causing our businesses to suffer any more than they already have from COVID,” in a social media post in response to a planned Black Lives Matter protest in his neighborhood (1). The man was fired after a complaint from an anonymous BLM supporter. The agent sued RE/MAX for unlawful termination, however he was not reinstated, and the RE/MAX owner stood by his stance and decision, saying “Suffice it to say, I don’t get rid of good-producing, hard-working agents without cause, without feeling like I have to.”

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

RE/MAX does not appear to discriminate against religious organizations in its charitable giving (1)(2).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

RE/MAX does not provide viewpoint protections for its employees (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

RE/MAX signed an open letter in support of the Equality Act (1). The company regularly uses its reputation to advance LGBTQ causes through its LGBTQ blog posts (2)(3)(4)(5).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

RE/MAX is a sponsor of the LGBTQ+ Real Estate Alliance (1).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

RE/MAX does not operate a PAC at this time (1).

All links were last accessed and all information was updated on:
January 9, 2024

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