Strive Asset Management is an asset management firm founded in 2022 to, in its own words, "offer everyday Americans a way to invest in the stock market without mixing business with politics." Strive has not publicly terminated business relationships based on views or beliefs. Strive does not publish viewpoint nondiscrimination protections, but has criticized other organizations for ideologically-focused hiring practices. Strive has not used its reputation or corporate funds for ideological purposes. The company has implored large corporations to begin deemphasizing ESG practices. For these reasons, Strive Asset Management receives a Lower Risk rating.