Under Armour

Maryland
Consumer Durables and Apparel

Corprate Bias Ratings

Risk Level:

Rating - Caution
Medium Risk

Under Armour vets vendors according to LGBTQ policies and does not protect its employees against viewpoint discrimination. However, the company has not publicly terminated business relationships based on views or beliefs. Under Armour supports the Equality Act, opposed new voting legislation, and allegedly held "antiracist" trainings for its white employees. Under Armour CEO left Trump's manufacturing council due to his comments in a rally in Charlottesville but does not discriminate against religious organizations in its charitable giving. However, the company covers the cost of "medically necessary transition-related care” for its employees and their children. For these reasons, Under Armour receives a Medium Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Under Armour received a score of 100 on the Human Rights Campaign’s Corporate Equality Index. Among other requirements, this means that Under Armour has a written policy pledging to vet vendors for LGBTQ policies (1)(2). Under Armour has not publicly fired customers, suppliers, or vendors based on political views or religious beliefs.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Under Armour does not discriminate against religious organizations in its charitable giving (1).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Under Armour does not provide viewpoint protections for its employees (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Under Armour is a member of the Business Coalition for the Equality Act and opposed Georgia’s new restrictive voting law (1)(2). The company allegedly had mandatory “antiracist” trainings for white employees (3). Under Armour Founder Kevin Plank left then-President Trump’s manufacturing council as a result of Trump’s comments regarding the 2017 Charlottesville rally (4).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Under Armour has a perfect score on the HRC’s 2022 Corporate Equality Index. This score indicates the company covers the cost of “medically necessary transition-related care” for its employees and their children (1)(2).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
Rationale

Under Armour does not operate a PAC at this time (1)(2).

All links were last accessed and all information was updated on:
December 5, 2023

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