There are no publicly known cases of Under Armour terminating business relationships for any reason. However, the company thinks that voter ID laws are racist, it supports the Equality Act, and it has mandatory "antiracism" trainings for employees. Under Armour does not have viewpoint protections for its employees. For these reasons, Under Armour receives a "Medium Risk" rating.
Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.
Under Armour received a score of 100 on the Corporate Equality Index from the Human Rights Campaign. Among other requirements, this means that Under Armour vets suppliers according to their LGBTQ policies (1). In 2018, a Christian business owner stated that he received a 185-page letter from Under Armour when he tried to trademark the name “Armour OG” for his clothing company (2).
Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.
Under Armour restricts its charitable giving to education, youth participation in sports, and disaster relief. It does not discriminate against faith-based charities (1).
Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.
Under Armour does not protect employees from viewpoint discrimination (1).
Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.
Under Armour is a member of the Business Coalition for the Equality Act (1). Under Armour’s leaders have been outspoken opponents of various state-level voting rights legislation (2). A whistleblower gave reports to the Daily Wire about mandatory “antiracist” trainings for white employees (3). Under Armour’s Founder Kevin Plank left then-President Trump’s manufacturing council as a result of Trump’s comments regarding the 2017 Charlottesville rally (4).
Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.
Under Armour has not made any donations to ideological groups hostile to freedom of expression (1).
Uses corporate political contributions for ideological, non-business purposes.
Under Armour has not used corporate funds to support ideological PACs (1).
All links were last accessed and all information was updated on:
March 24, 2023
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