Under Armour

Maryland
Consumer Durables and Apparel

Risk Level:

Rating - Caution
Medium Risk

Summary:

There are no publicly known cases of Under Armour terminating business relationships for any reason. However, the company thinks that voter ID laws are racist, it supports the Equality Act, and it has mandatory "antiracism" trainings for employees. Under Armour does not have viewpoint protections for its employees. For these reasons, Under Armour receives a "Medium Risk" rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Under Armour received a score of 100 on the Corporate Equality Index from the Human Rights Campaign. Among other requirements, this means that Under Armour vets suppliers according to their LGBTQ policies (1). In 2018, a Christian business owner stated that he received a 185-page letter from Under Armour when he tried to trademark the name “Armour OG” for his clothing company (2).

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Under Armour restricts its charitable giving to education, youth participation in sports, and disaster relief. It does not discriminate against faith-based charities (1).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Under Armour does not protect employees from viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Under Armour is a member of the Business Coalition for the Equality Act (1). Under Armour’s leaders have been outspoken opponents of various state-level voting rights legislation (2). A whistleblower gave reports to the Daily Wire about mandatory “antiracist” trainings for white employees (3). Under Armour’s Founder Kevin Plank left then-President Trump’s manufacturing council as a result of Trump’s comments regarding the 2017 Charlottesville rally (4).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Under Armour has not made any donations to ideological groups hostile to freedom of expression (1).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
Rationale

Under Armour has not used corporate funds to support ideological PACs (1).

All links were last accessed and all information was updated on:
March 24, 2023

Company reports are intended for educational use only. Full Disclaimer

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