Under Armour

Consumer Durables and Apparel

Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk


Under Armour scored a 100 on the 2023 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with Human Rights Campaign’s controversial demands, Under Armour increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children and provides specific sexual orientation and gender identity-based benefits. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Under Armour forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. Under Armour does not protect its employees against viewpoint discrimination. However, the company has not publicly terminated business relationships based on views or beliefs. Under Armour supports the Equality Act, opposed new voting legislation, and allegedly held "antiracist" trainings for its white employees. Under Armour CEO left Trump's manufacturing council due to his comments in a rally in Charlottesville but does not discriminate against charitable organizations based on views or beliefs. The company denounced various states’ legislative efforts to protect election integrity and security. For these reasons, Under Armour receives a High Risk rating.

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