VMLY&R, Kantar, BCW
United Kingdom
Commercial and Professional Services

Corporate Bias Rating

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Risk Level:

Rating - Caution
Medium Risk


WPP scored a 70 on the 2023 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with the HRC’s controversial demands, WPP increases the risk of dividing employees, alienating customers and harming shareholders. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, and philanthropic support. WPP and VMLY&R provides a benefits package for employees which covers travel/lodging costs for an abortion and transgender medical procedures for covered employees and dependents, including children. VMLY&R uses its corporate funds to support controversial sex and gender ideologies and organizations. The company supports the Equality Act and has mandatory unconscious bias trainings. WPP has donated to ideological groups hostile to freedom of expression, such as Black Lives Matter (BLM) and is a member of the Partnership for Global LGBTI Equality (PGLE). WPP and its subsidiaries opposed various state and local legislation intended to protect parental rights, girls’ sports, bathroom facilities, and gendered spaces. WPP is a member of the "Don't Ban Equality" business coalition. For these reasons, WPP earns a Medium Risk rating.

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