Avocado Green Mattress

Industries Consumer Durables and Apparel

Rating Overview

Risk Rating: Medium

Avocado Green Mattress is Medium Risk.

Avocado Green Mattress is Medium Risk. The company often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company elevates merit, excellence, and integrity ahead of race and identity-based policies. Avocado Green Mattress occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.

Rating Criteria

Corporate Weaponization Risk Levels
Criteria Risk Level
Cancellations Medium Risk
Discriminatory Philanthropy Lower Risk
Employment Protection Medium Risk

Corporate Weaponization ⓘ

Corporate Governance and Public Policy Risk Levels
Criteria Risk Level
Advocacy Bias High Risk
Funding Lower Risk
Political Actions No Data

Corporate Governance and Public Policy ⓘ

Rating Criteria Detail

Criteria Risk Level Rationale

Corporate Weaponization


Criteria:

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level:

Medium

Rationale:

Avocado Green Mattress integrates ESG into its business practices. From its Sustainability page: “We ask that our suppliers meet… credible environmental certifications at the company level (e.g. Climate Neutral, 1% for the Planet)” (1). However, it has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (2).

Criteria:

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level:

Lower

Rationale:

Avocado Green Mattress does not appear to discriminate against charitable organizations based on views or beliefs (1)(2).

Criteria:

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level:

Medium

Rationale:

Avocado Green Mattress does not provide viewpoint protections for its employees (1)(2)(3).

Corporate Governance and Public Policy


Criteria:

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

Avocado Green Mattress  supports ESG within its business practices. From its certifications page: “At Avocado, we let our certifications do the talking. The… Greenguard Gold, B Corp, and Climate Neutral are some of the toughest certifications for safety, non-toxicity, social impact, and environmental responsibility” (1). Also, from Avocado’s 2023 impact report: “Due to our leadership on climate, Avocado was named a recipient of the Trailblazer Award at the 2023 Net Zero Conference. Each year, the Trailblazer Awards celebrate leaders who are working to build a net zero future. Awardees include changemakers who are making an impact in the areas of climate, carbon, equity, ESG, resilience, net zero, and more” (2). The company’s CEOs, Jeff D’Andrea & Vy Nguyen denounced various states’ legislative efforts to protect election integrity and security (3).

Criteria:

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level:

Lower

Rationale:

Avocado Green Mattress has not used corporate funds to advance ideological causes, organizations, or policies (1).

Criteria:

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level:

N/A

Rationale:

Avocado Green Mattress does not operate a PAC or engage in lobbying at this time (1)(2)(3).