Bad Robot

Industries Media and Entertainment

Rating Overview

Risk Rating: Lower

Bad Robot is Lower Risk.

Bad Robot is Lower Risk. The company does not yield to political activism in shaping corporate governance, preventing initiatives that potentially alienate consumers, divide employees, and harm shareholders. The company elevates merit, excellence, and integrity ahead of race and identity-based policies. Bad Robot does not embrace corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues. This approach protects free exercise, free speech, and free enterprise.

Rating Criteria

Corporate Weaponization Risk Levels
Criteria Risk Level
Cancellations Lower Risk
Discriminatory Philanthropy No Data
Employment Protection Medium Risk

Corporate Weaponization ⓘ

Corporate Governance and Public Policy Risk Levels
Criteria Risk Level
Advocacy Bias High Risk
Funding Medium Risk
Political Actions No Data

Corporate Governance and Public Policy ⓘ

Rating Criteria Detail

Criteria Risk Level Rationale

Corporate Weaponization


Criteria:

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level:

Lower

Rationale:

Bad Robot has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (1)(2).

Criteria:

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level:

N/A

Rationale:

Bad Robot does not publish charitable giving guidelines (1)(2).

Criteria:

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level:

Medium

Rationale:

Bad Robot does not publish a nondiscrimination policy (1).

Corporate Governance and Public Policy


Criteria:

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

Bad Robot’s CEO’s Katie McGrath & J.J. Abrams denounced various states’ legislative efforts to protect election integrity and security (1). The company’s CEOs are signatories to CEOs for Gun Safety (2).

Criteria:

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level:

Medium

Rationale:

Bad Robot pledged to donate $10 million to The Equal Justice Initiative, the Black Futures Lab, the Know Your Rights Camp, Black Lives Matter L.A. and the Community Coalition (1)(2). Otherwise, there are no publicly known cases of Bad Robot using corporate funds to advance ideological causes, organizations, or policies (3).

Criteria:

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level:

N/A

Rationale:

Bad Robot does not operate a PAC or report on its lobbying at this time (1)(2)(3).