Books-A-Million
Companies who are/were a corporate partner of the The Trevor Project, an organization that advocates for controversial sex and gender ideology, including for children.
Rating Overview
Rating Criteria
Rating Criteria Detail
Corporate Weaponization
Criteria:
Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.
Risk Level:
MediumRationale:
Books-A-Million received a score of 25 on the 2025 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. The company recruits employees based on sexual identity issues, indicating it prioritizes sexual issues over merit (1)(2). Books-A-Million has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (3).
Criteria:
Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.
Risk Level:
LowerRationale:
Books-A-Million does not discriminate against charitable organizations based on views or beliefs. Books-A-Million charitable giving focuses on “non-profit educational institutions whose primary mission is to encourage and promote reading, literacy, and education” (1).
Criteria:
Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.
Risk Level:
MediumRationale:
Books-A-Million does not publish a nondiscrimination policy (1).
Corporate Governance and Public Policy
Criteria:
Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.
Risk Level:
MediumRationale:
Books-A-Million participated in Alabama’s Pridefest and LGBTQ Pride Parade (1).
Criteria:
Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.
Risk Level:
HighRationale:
Books-A-Million and its subsidiary, 2nd & Charles, is a Bronze Tier corporate sponsor of the Trevor Project, an organization that advocates for controversial sex and gender ideology, including “gender transition” drugs and surgeries for minors, through legislation, litigation, advertising, and PR campaigns. The organization also hosts online chatrooms that allow adults to communicate with minors as young as 13 about sexually explicit topics. Adults in these chatrooms have encouraged minors to adopt transgender identities and withhold this information from their parents (1)(2)(3)(4)(5). Books-A-Million sponsored Central Alabama Pride (6). Books-A-Million sponsored the Central Alabama Pride in 2025 (7).