Certain Affinity

Industries Media and Entertainment
Activism

Companies provide a benefit package for employees which covers travel/lodging costs for an abortion.

Rating Overview

Risk Rating: Medium

Certain Affinity is Medium Risk.

Certain Affinity is Medium Risk. The company often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company elevates merit, excellence, and integrity ahead of race and identity-based policies. Certain Affinity occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.

Rating Criteria

Corporate Weaponization Risk Levels
Criteria Risk Level
Cancellations Lower Risk
Discriminatory Philanthropy No Data
Employment Protection Medium Risk

Corporate Weaponization ⓘ

Corporate Governance and Public Policy Risk Levels
Criteria Risk Level
Advocacy Bias Medium Risk
Funding High Risk
Political Actions No Data

Corporate Governance and Public Policy ⓘ

Rating Criteria Detail

Criteria Risk Level Rationale

Corporate Weaponization


Criteria:

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level:

Lower

Rationale:

Certain Affinity has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (1)(2).

Criteria:

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level:

N/A

Rationale:

Certain Affinity does not publish charitable giving guidelines (1)(2).

Criteria:

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level:

Medium

Rationale:

Certain Affinity does not provide viewpoint protections for its employees (1).

Corporate Governance and Public Policy


Criteria:

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level:

Medium

Rationale:

Certain Affinity is a signatory of the Texas Competes Pledge which educates businesses on LGBTQ issues (1)(2). Otherwise, there are no publicly known cases of Certain Affinity using its reputation to advance ideological causes or policies (3).

Criteria:

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

Certain Affinity provides a benefits package for employees that covers relocation costs for families moving states due to abortion laws (1)(2). Certain Affinity funded Equality Texas an organization advocating for LGBTQ equality through “education, community organizing, and collaboration” (3)(4). Otherwise, there are no publicly known cases of Certain Affinity using corporate funds to advance ideological causes, organizations, or policies (5).

Criteria:

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level:

N/A

Rationale:

Certain Affinity does not operate a PAC or engage in lobbying at this time (1)(2)(3).