Cinemark USA - 1792 Exchange

Rating Overview

Cinemark USA is Medium Risk.

Cinemark is Medium Risk. The company often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company implements race and identity-based policies that replace merit, excellence, and integrity with preferential treatment and outcomes. The company occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.

Rating Criteria

Corporate Weaponization Risk Levels
Criteria	Risk Level
Cancellations	Medium Risk
Discriminatory Philanthropy	Lower Risk
Employment Protection	High Risk

Corporate Weaponization ⓘ

Corporate Governance and Public Policy Risk Levels
Criteria	Risk Level
Advocacy Bias	High Risk
Funding	Lower Risk
Political Actions	No Data

Corporate Governance and Public Policy ⓘ

Rating Criteria Detail

Criteria Risk Level Rationale

Corporate Weaponization

Criteria:

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level:

Medium

Rationale:

Cinemark integrates ESG into its business practices. From its 2022 ESG Report: the company promoted its “continued integration of ESG into
our business” (1). In 2023, the company rebranded its ESG language and policies as Sustainability; however, it remains unclear whether the underlying divisive corporate policies/practices materially changed following the rebrand (2). However, the company has not canceled customers, suppliers, or vendors based on political views or religious beliefs (3).

Criteria:

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level:

Lower

Rationale:

Cinemark does not appear to discriminate against charitable organizations based on views or beliefs. The company’s charitable giving focus areas are “child advocacy, human rights, disaster relief, and mitigation of food scarcity” (1).

Criteria:

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level:

High

Rationale:

Cinemark requires its leadership to take unconscious bias training (1). The company does not provide viewpoint protections for its employees (2).

Corporate Governance and Public Policy

Criteria:

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

Cinemark supports DEI within its business practices, employing a DEI Officer and Committee (1)(2). The company supports DEI within its business practices. From its 2022 ESG Report: “Because of our ongoing focus on our people and community partnerships, Cinemark’s commitment to fostering a diverse and
inclusive environment remains as strong as ever” (3). The company supports ESG within its business practices. From its 2022 ESG Report: “Looking ahead, we will continue to execute with a keen focus on
operational excellence while undertaking efforts to advance our ESG standards and sustainability endeavors” (4). In 2023, the company rebranded its ESG language and policies as Sustainability; however, it remains unclear whether the underlying divisive corporate policies/practices materially changed following the rebrand (5).

Criteria:

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level:

Lower

Rationale:

Cinemark has not used corporate funds to advance ideological causes, organizations, or policies (1).

Criteria:

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level:

N/A

Rationale:

Cinemark does not operate a PAC or engage in lobbying at this time (1)(2)(3).