Equinox

Industries Health Care Equipment and Services
Subsidiaries SoulCycle
Activism

Companies provide a benefit package for employees which covers travel/lodging costs for an abortion.

Rating Overview

Risk Rating: Medium

Equinox is Medium Risk.

Equinox is Medium Risk. The company often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company elevates merit, excellence, and integrity ahead of race and identity-based policies. Equinox occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.

Rating Criteria

Corporate Weaponization Risk Levels
Criteria Risk Level
Cancellations Lower Risk
Discriminatory Philanthropy Lower Risk
Employment Protection Medium Risk

Corporate Weaponization

Corporate Governance and Public Policy Risk Levels
Criteria Risk Level
Advocacy Bias High Risk
Funding High Risk
Political Actions No Data

Corporate Governance and Public Policy

Rating Criteria Detail

Criteria Risk Level Rationale

Corporate Weaponization


Criteria:

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level:

Lower

Rationale:

Equinox has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (1).

Criteria:

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level:

Lower

Rationale:

Equinox does not appear to discriminate against charitable organizations based on views or beliefs. Its focus giving areas include Cycle for Survival, the Heroes Project, and the Women’s Alzheimer’s Movement (1).

Criteria:

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level:

Medium

Rationale:

Equinox does not publish a nondiscrimination policy (1)(2).

Corporate Governance and Public Policy


Criteria:

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

Equinox supports DEI within its business practices, employing an Equality and Belonging Leadership Council (1). Equinox advocates for LGBTQ positions. From its Member Policy Page: “All individuals are welcome to use the locker room associated with the gender they identify as or with which they feel most comfortable” (2). Equinox published an article on their blog supporting abortion, and the LGBTQ community featuring Fletcher, a queer singer (3).

Criteria:

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

Equinox provides a benefits package for employees that covers travel costs for an abortion (1). Otherwise, there are no publicly known cases of Equinox using corporate funds to advance ideological causes, organizations, or policies (2).

Criteria:

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level:

N/A

Rationale:

Equinox does not operate a PAC or engage in lobbying at this time (1)(2)(3).