FrieslandCampina

Industries Food and Staples Retailing
Location The Netherlands
(Along with 24 other companies)
Activism

Companies who were members of the Global Alliance for Responsible Media, which subjectively demonetized advertisements and suppressed content to stifle mainstream perspectives online

Rating Overview

Risk Rating: Medium

FrieslandCampina is Medium Risk.

FrieslandCampina is Medium Risk. The company often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company implements race and identity-based policies that replace merit, excellence, and integrity with preferential treatment and outcomes. FrieslandCampina occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.

Rating Criteria

Corporate Weaponization Risk Levels
Criteria Risk Level
Cancellations Medium Risk
Discriminatory Philanthropy No Data
Employment Protection High Risk

Corporate Weaponization

Corporate Governance and Public Policy Risk Levels
Criteria Risk Level
Advocacy Bias Medium Risk
Funding High Risk
Political Actions No Data

Corporate Governance and Public Policy

Rating Criteria Detail

Criteria Risk Level Rationale

Corporate Weaponization


Criteria:

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level:

Medium

Rationale:

FrieslandCampina was a member of the Global Alliance for Responsible Media, which demonetized and suppressed content that it deemed to spread “hate speech” or “misinformation”, discuss “debated social issues in a negative or partisan context”, or “vilif[y]” individuals based on sexual orientation and gender identity. These arbitrary guidelines were used to censor mainstream perspectives online (1)(2)(3). Otherwise, FrieslandCampina has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (4).

Criteria:

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level:

N/A

Rationale:

FrieslandCampina does not publish charitable giving guidelines (1).

Criteria:

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level:

High

Rationale:

FrieslandCampina provides an “LGBTIQ+ community support toolkit” (1). FrieslandCampina appears to prioritize diversity over merit in its business structure through the establishment of gender targets for its leadership composition. FrieslandCampina is seeking 30% women represented in each of its Executive Board and the Executive Teams and achieve 50% of executive management from different nationalities (2)(3). FrieslandCampina does not provide viewpoint protections for its employees (4).

Corporate Governance and Public Policy


Criteria:

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level:

Medium

Rationale:

FrieslandCampina is committed to net zero emissions by 2050 (1)(2). FrieslandCampina is a member of the Science Based Target Initiatives, committed to implementing plans to reduce emissions by 2050 (3)(4). Otherwise, there are no publicly known cases of the company using its reputation to advance ideological causes or policies (5).

Criteria:

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

FrieslandCampina was a member of the Global Alliance for Responsible Media (1)(2)(3). FrieslandCampina is a partner of Workplace Pride, a non-profit that supports LGBTQ inclusion in the workforce including offering training programs to LGBTQ youth (4)(5). Otherwise, has not used corporate funds to advance ideological causes, organizations, or policies (6).

Criteria:

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level:

N/A

Rationale:

FrieslandCampina does not operate a PAC or engage in lobbying at this time (1)(2)(3).