FrieslandCampina
Companies who were members of the Global Alliance for Responsible Media, which subjectively demonetized advertisements and suppressed content to stifle mainstream perspectives online
Rating Overview
Rating Criteria
Rating Criteria Detail
Corporate Weaponization
Criteria:
Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.
Risk Level:
MediumRationale:
FrieslandCampina was a member of the Global Alliance for Responsible Media, which demonetized and suppressed content that it deemed to spread “hate speech” or “misinformation”, discuss “debated social issues in a negative or partisan context”, or “vilif[y]” individuals based on sexual orientation and gender identity. These arbitrary guidelines were used to censor mainstream perspectives online (1)(2)(3). Otherwise, FrieslandCampina has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (4).
Criteria:
Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.
Risk Level:
N/ARationale:
FrieslandCampina does not publish charitable giving guidelines (1).
Criteria:
Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.
Risk Level:
HighRationale:
FrieslandCampina provides an “LGBTIQ+ community support toolkit” (1). FrieslandCampina appears to prioritize diversity over merit in its business structure through the establishment of gender targets for its leadership composition. FrieslandCampina is seeking 30% women represented in each of its Executive Board and the Executive Teams and achieve 50% of executive management from different nationalities (2)(3). FrieslandCampina does not provide viewpoint protections for its employees (4).
Corporate Governance and Public Policy
Criteria:
Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.
Risk Level:
MediumRationale:
FrieslandCampina is committed to net zero emissions by 2050 (1)(2). FrieslandCampina is a member of the Science Based Target Initiatives, committed to implementing plans to reduce emissions by 2050 (3)(4). Otherwise, there are no publicly known cases of the company using its reputation to advance ideological causes or policies (5).
Criteria:
Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.
Risk Level:
HighRationale:
FrieslandCampina was a member of the Global Alliance for Responsible Media (1)(2)(3). FrieslandCampina is a partner of Workplace Pride, a non-profit that supports LGBTQ inclusion in the workforce including offering training programs to LGBTQ youth (4)(5). Otherwise, has not used corporate funds to advance ideological causes, organizations, or policies (6).