Frontier Airlines - 1792 Exchange

Rating Overview

Frontier Airlines is High Risk.

Frontier Airlines is High Risk. The company yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company implements race and identity-based policies that replace merit, excellence, and integrity with preferential treatment and outcomes. The company embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues. This approach fails to safeguard free exercise, free speech, and free enterprise.

Rating Criteria

Corporate Weaponization Risk Levels
Criteria	Risk Level
Cancellations	High Risk
Discriminatory Philanthropy	High Risk
Employment Protection	High Risk

Corporate Weaponization ⓘ

Corporate Governance and Public Policy Risk Levels
Criteria	Risk Level
Advocacy Bias	High Risk
Funding	Medium Risk
Political Actions	No Data

Corporate Governance and Public Policy ⓘ

Rating Criteria Detail

Criteria Risk Level Rationale

Corporate Weaponization

Criteria:

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level:

High

Rationale:

Frontier Airlines was criticized after it prohibited a federal air marshal from boarding a flight in Atlanta due to his face covering, which featured an American flag; the company responded that this was a misunderstanding due to the type of face mask and not the images (1). Frontier Airlines also faced accusations of anti-Semitism after it kicked a Hasidic family off a flight for allegedly not wearing masks (2)(3). Frontier Group integrates ESG into its business practices. From its 2024 ESG Report: “At Frontier, ESG is embedded in how we operate every day—from our ongoing focus on airline safety and security to our steadfast commitment to ethics and compliance to our sustainable business practices” (4).

Criteria:

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level:

High

Rationale:

Frontier Airlines will not match employee donations to churches or religious organizations. “Your organization is not affiliated with any of the following: Religious/fraternal/political or athletic organizations” (1).

Criteria:

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level:

High

Rationale:

Frontier appears to prioritize diversity over merit in its recruitment and hiring. From its 2024 ESG Report: “Through industry partnerships and pilot recruitment initiatives, we aim to train and hire more pilots from historically underrepresented groups in aviation” (1). The company appears to prioritize diversity over merit in its supply chain. From its Vendor Code of Conduct and Human Rights Policy: “Frontier is committed to having a rebost (sic) and diverse Vendor base comprised of small and diverse Vendors” (2). Frontier Airlines does not provide viewpoint protections for its employees (3).

Corporate Governance and Public Policy

Criteria:

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

Frontier supports ESG within its business practices. From its 2024 ESG Report: “we created the role of Lead Independent Director to further the independent oversight of our key risk and strategy matters, including ESG risk management” (1). Frontier Airlines advances LGBTQ causes through its “Fly With Pride” Campaign, The Sky is for Everyone Pride month posts, and its partnership with the National Gay Pilots Association (2)(3)(4). The company published a statement in support of the Black Lives Matter movement (5).

Criteria:

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level:

Medium

Rationale:

Frontier sponsored LGBTQ “Pride events in June” (1). Otherwise, Frontier Airlines has not used its corporate funds to advance ideological causes, organizations, or policies (2).

Criteria:

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level:

N/A

Rationale:

Frontier Airlines does not operate a PAC or report on its lobbying at this time (1)(2)(3).