Grove Collaborative

Industries Household and Personal Products

Rating Overview

Risk Rating: Medium

Grove Collaborative is Medium Risk.

Grove Collaborative Holdings, Inc. is Medium Risk. The company often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company implements race and identity-based policies that replace merit, excellence, and integrity with preferential treatment and outcomes. The company occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.

Rating Criteria

Corporate Weaponization Risk Levels
Criteria Risk Level
Cancellations Medium Risk
Discriminatory Philanthropy Lower Risk
Employment Protection High Risk

Corporate Weaponization

Corporate Governance and Public Policy Risk Levels
Criteria Risk Level
Advocacy Bias High Risk
Funding High Risk
Political Actions No Data

Corporate Governance and Public Policy

Rating Criteria Detail

Criteria Risk Level Rationale

Corporate Weaponization


Criteria:

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level:

Medium

Rationale:

Grove Collaborative integrates ESG into its business practices. From its Environmental Impact webpage: the company is “engaging our supply chain to reduce emissions and advocating for policy change that enables decarbonization at scale” (1). The company integrates ESG into its business practices. From its 2025 Sustainability report: the company “take[s] into account sustainability-related risks and opportunities by maintaining
a comprehensive governance structure that integrates ESG considerations into the entity’s overarching strategy,
major transactions, and risk management processes” (2). Grove Collaborative promotes divisive sex and gender policies. Its Supplier Code of Conduct requires international vendors to include sexual orientation and gender identity in their nondiscrimination policy (3). The company has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (4)(5).

Criteria:

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level:

Lower

Rationale:

Grove Collaborative does not appear to discriminate against charitable organizations based on views or beliefs. The company’s charitable giving focus areas are “healthy forests, oceans, and ecologies, as well as social justice and Grove’s direct communities” (1).

Criteria:

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level:

High

Rationale:

Grove Collaborative appears to prioritize diversity over merit in its supply chain. From its 2025 Sustainability report: “Grove proudly partners
with women, BIPOC, LGBTQ+, and veteran-owned, founded, or led
business, ensuring our
shelves reflect the diversity
of our communities” (1). The company does not provide viewpoint protections for its employees (2).

Corporate Governance and Public Policy


Criteria:

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

Grove Collaborative signed an open letter endorsing the Equality Act, a contentious proposal to amend the 1964 Civil Rights Act by adding sexual orientation and so-called gender identity as protected categories. The legislation would, among other implications, grant biological men access to women-only spaces such as sports teams and public restrooms, and compel healthcare providers to deliver sex-denying healthcare (1). The company supports DEI within its business practices. From its 2025 Sustainability Report: “We are committed to making the natural products industry more inclusive and
equitable through company initiatives and diverse product sourcing” (2). Grove Collaborative supports ESG within its business practices. From its 2025 Sustainability Report: “Grove remains dedicated to aligning our foundational mission with traditional boundaries of
ESG integration” (3).

Criteria:

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

In 2025, Grove Collaborative donated its products to the LGBTQ Center of Durham, Tranzmission and Planned Parenthood Keystone (1). In 2021, the company donated to The Trevor Project, Equality Maine, and the National Black Justice Coalition (NBJC) (2). In 2021, Grove Collaborative also donated donated an undisclosed percentage of $10,000 to Black Lives Matter via its JEDI giving program (3). Otherwise, there are no publicly known cases of the company using corporate funds to advance ideological causes, organizations, or policies (4).

Criteria:

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level:

N/A

Rationale:

Grove Collaborative does not operate a PAC or engage in lobbying at this time (1)(2)(3).