Perfetti Van Melle
Companies who were members of the Global Alliance for Responsible Media, which subjectively demonetized advertisements and suppressed content to stifle mainstream perspectives online
Rating Overview
Rating Criteria
Rating Criteria Detail
Corporate Weaponization
Criteria:
Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.
Risk Level:
MediumRationale:
Perfetti Van Melle was a member of the Global Alliance for Responsible Media, which demonetized and suppressed content that it deemed to spread “hate speech” or “misinformation”, discuss “debated social issues in a negative or partisan context”, or “vilif[y]” individuals based on sexual orientation and gender identity. These arbitrary guidelines were used to censor mainstream perspectives online (1)(2)(3). However, the company has not canceled customers, suppliers, or vendors based on political views or religious beliefs (4).
Criteria:
Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.
Risk Level:
LowerCriteria:
Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.
Risk Level:
MediumRationale:
Perfetti Van Melle does not provide viewpoint protections for its employees (1).
Corporate Governance and Public Policy
Criteria:
Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.
Risk Level:
LowerRationale:
Perfetti Van Melle has not supported ideological causes or policies (1).
Criteria:
Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.
Risk Level:
HighRationale:
Perfetti Van Melle “was a Silver Sponsor of Cincinnati Pride 2023, contributing at least $3k. In 2024, the company returned as a sponsor of Cincinnati Pride and sponsored the Rockford, Illinois Pride Alley Party, giving an unspecified amount to each event” (1)(2)(3)(4). Perfetti Van Melle was a member of the Global Alliance for Responsible Media (5)(6)(7). Otherwise, the company has not used corporate funds to advance ideological causes, organizations, or policies (8).