Ancestry.com

Lehi, Utah
Consumer Services

Corporate Bias Rating

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Risk Level:

Rating - Clear
Lower Risk

Summary:

Ancestry.com is Lower Risk. The company does not yield to political activism in shaping corporate governance, preventing initiatives that potentially alienate consumers, divide employees, and harm shareholders. The company implements race and identity-based policies that replace merit, excellence, and integrity with preferential treatment and outcomes. Overall, Ancestry.com does not embrace corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues. This approach protects free exercise, free speech, and free enterprise.

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Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Ancestry.com has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (1).

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Ancestry.com does not appear to discriminate against charitable organizations based on views or beliefs (1).

Criteria

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level
Rationale

Ancestry.com appears to prioritize diversity over merit in its business structure through the establishment of gender and racial targets for its hiring and leadership. Ancestry.com is seeking “more than 45% of Ancestry’s Directors and above are women or racially diverse and to have more than 45% of product, engineering, and science roles are held by women or racially diverse individuals” by 2025 (1). The company does not provide viewpoint protections for its employees (2)(3).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Ancestry.com’s CEO Deborah Liu signed the CEO Action for Diversity & Inclusion pledge, which includes a commitment to promote DEI through bias education training in the workplace, strategize on DEI programs/initiatives with other signatories, and engage boards of directors when developing and evaluating DEI strategies (1)(2)(3)(4). Ancestry.com integrates DEI into its products, “We’ve separated sex from gender as an option in AncestryDNA, allowing people to decide how they represent themselves in the Ancestry ecosystem. We continue to look for ways to make this more inclusive across our product” (5).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Ancestry.com has not used corporate funds to advance ideological causes, organizations, or policies (1).

Criteria

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level
Rationale

Ancestry.com does not operate a PAC at this time and has not lobbied for ideological purposes (1)(2)(3).

Board Bias

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1792 Exchange has not yet compiled data about the board of directors or political contributions of leadership for this company.

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