Reckitt Benckiser (RB)

Mead Johnson, Air Wick, Lysol, Finish, Airborne, Biofreeze, Durex, K-Y, Mucinex, Enfamil, Veet, Woolite, Vanish
United Kingdom
Household and Personal Products

Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk


Reckitt Benckiser scored a 100 on the 2023 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with the HRC’s controversial demands, the company increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children and provides specific sexual orientation and gender identity-based benefits. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Reckitt Benckiser forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. The company does not provide viewpoint protections for its employees but has not publicly terminated business relationships based on views or beliefs. The company is part of the Global Alliance for Responsible Media and has engaged in some LGBTQ advocacy through its brands. However, Reckett Benckiser does not publish charitable giving guidelines but has not lobbied for ideological purposes. For these reasons, Reckitt Benckiser receives a Medium Risk rating.

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