Red Bull

California
Food Beverage and Tobacco

Corprate Bias Ratings

Risk Level:

Rating - Caution
Medium Risk

Red Bull vets vendors according to LGBTQ policies, is part of the Global Alliance for Responsible Media, and does not provide its employees with protections against viewpoint discrimination, but has not publicly terminated business relationships based on views or beliefs. However, Red Bull has not used its corporate funds for ideological purposes. For these reasons, Red Bull receives a Medium Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Red Bull is a member of the Global Alliance for Responsible Media, which aims to demonetize advertisements and suppress content that “vilifies” individuals based on sexual orientation and gender identity, discusses “debated social issues in a negative or partisan context” or spreads “hate speech” (1)(2)(3). However, it has not publicly fired customers, suppliers, or vendors based on views or beliefs.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
N/A
Rationale

Red Bull has not published its charitable giving guidelines (1).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Red Bull does not provide its employees with protection against viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Red Bull hosted Renaissance One, an event in support of LGBTQ causes (1). Red Bull continuously promotes Pride-related causes and events (2)(3).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Red Bull is a member of the Global Alliance for Responsible Media (1)(2)(3).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
Rationale

Red Bull does not operate a PAC and uses its lobbying profile for business purposes (1).

All links were last accessed and all information was updated on:
July 19, 2023

Company reports are intended for educational use only. Full Disclaimer

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