Red Bull - 1792 Exchange

Rating Overview

Red Bull is Lower Risk.

Red Bull is Lower Risk. The company does not yield to political activism in shaping corporate governance, preventing initiatives that potentially alienate consumers, divide employees, and harm shareholders. The company elevates merit, excellence, and integrity ahead of race and identity-based policies. The company does not embrace corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues. This approach protects free exercise, free speech, and free enterprise.

Rating Criteria

Corporate Weaponization Risk Levels
Criteria	Risk Level
Cancellations	Medium Risk
Discriminatory Philanthropy	Lower Risk
Employment Protection	Lower Risk

Corporate Weaponization ⓘ

Corporate Governance and Public Policy Risk Levels
Criteria	Risk Level
Advocacy Bias	Medium Risk
Funding	High Risk
Political Actions	Lower Risk

Corporate Governance and Public Policy ⓘ

Rating Criteria Detail

Criteria Risk Level Rationale

Corporate Weaponization

Criteria:

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level:

Medium

Rationale:

Red Bull was a member of the Global Alliance for Responsible Media, which demonetized and suppressed content that it deemed to spread “hate speech” or “misinformation”, discuss “debated social issues in a negative or partisan context”, or “vilif[y]” individuals based on sexual orientation and gender identity. These arbitrary guidelines were used to censor mainstream perspectives online (1)(2)(3). The company promotes divisive sex and gender policies. Its Code of Business Ethics, which suppliers are held to, requires international vendors to include sexual orientation and gender identity in their nondiscrimination policy (4). However, Red Bull has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (5).

Criteria:

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level:

Lower

Rationale:

Red Bull does not appear to discriminate against charitable organizations based on views or beliefs (1).

Criteria:

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level:

Lower

Rationale:

Red Bull protects its employees against viewpoint discrimination (1).

Corporate Governance and Public Policy

Criteria:

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level:

Medium

Rationale:

Red Bull hosted Renaissance One, an event in support of LGBTQ causes (1). The company has used its reputation to promote LGBTQ Pride (2)(3). Otherwise, there are no publicly known cases of Red Bull using its reputation to advance ideological causes or policies (4).

Criteria:

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

Red Bull was a member of the Global Alliance for Responsible Media (1)(2)(3). In 2023, the company donated $5000 to the Stonewall Pride March (4)(5)(6). In 2023, Red Bull sponsored the San Francisco Gay Pride Parade, the San Diego Pride Parade, and a Pride celebration in Philadelphia that featured drag performances (7). In 2024, it sponsored Seattle Pride (8). In 2026, the company sponsored Pride St. Charles, an LGBTQ+ Pride event which included a drag story time specifically for children (9)(10). Otherwise, there are no publicly known cases of Red Bull using corporate funds to advance ideological (11).