Aaron’s LLC

Industries Retailing
Subsidiaries BrandsMart USA, Woodhaven
Activism

The biggest 3000 companies in the U.S. in the year of 2025.

Companies who are/were a corporate partner of the The Trevor Project, an organization that advocates for controversial sex and gender ideology, including for children.

Rating Overview

Risk Rating: Lower

Aaron’s LLC is Lower Risk.

The Aaron’s Company, Inc. does not yield to political activism in shaping corporate governance, preventing initiatives that potentially alienate consumers, divide employees, and harm shareholders. The company elevates merit, excellence, and integrity ahead of race and identity-based policies. Aaron’s does not embrace corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues. This approach protects free exercise, free speech, and free enterprise.

Rating Criteria

Corporate Weaponization Risk Levels
Criteria Risk Level
Cancellations Lower Risk
Discriminatory Philanthropy Lower Risk
Employment Protection Medium Risk

Corporate Weaponization

Corporate Governance and Public Policy Risk Levels
Criteria Risk Level
Advocacy Bias Medium Risk
Funding High Risk
Political Actions Lower Risk

Corporate Governance and Public Policy

Rating Criteria Detail

Criteria Risk Level Rationale

Corporate Weaponization


Criteria:

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level:

Lower

Rationale:

Aaron’s has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (1).

Criteria:

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level:

Lower

Rationale:

Aaron’s does not appear to discriminate against charitable organizations based on views or beliefs (1).

Criteria:

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level:

Medium

Rationale:

Aaron’s does not publish a nondiscrimination policy (1).

Corporate Governance and Public Policy


Criteria:

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level:

Medium

Rationale:

Aaron’s supports DEI within its business practices. From its DEI webpage: “Aaron’s takes an intentional and reflective approach so that people of all backgrounds feel welcome, accepted, and celebrated. Our Diversity and Inclusion strategic priorities guide us in this work” (1). Otherwise, Aaron’s has not supported ideological causes or policies (2).

Criteria:

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

Aaron’s was a Champion Tier corporate sponsor of the Trevor Project, an organization that advocates for controversial sex and gender ideology, including “gender transition” drugs and surgeries for minors, through legislation, litigation, advertising, and PR campaigns. The organization also hosts online chatrooms that allow adults to communicate with minors as young as 13 about sexually explicit topics. Adults in these chatrooms have encouraged minors to adopt transgender identities and withhold this information from their parents (1)(2)(3)(4)(5). Aaron’s Foundation donated $15,000 to The Trevor Project and $10,000 to Lost-N-Found Youth, an LGBTQ organization working with youth (6). In 2022 and 2023, Aaron’s Foundation donated $25,000 to The Trevor Project (7)(8). Otherwise, there are no publicly known cases of Aaron’s LLC using corporate funds to advance ideological causes, organizations, or policies (9).

Criteria:

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level:

Lower

Rationale:

Aaron’s has not used its PAC donations or lobbying for ideological purposes (1)(2)(3).