Bacardi Limited

Industries Food Beverage and Tobacco
Location Bermuda
(Along with 11 other companies)

Rating Overview

Risk Rating: Medium

Bacardi Limited is Medium Risk.

Bacardi Limited is Medium Risk. The company often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company implements race and identity-based policies that replace merit, excellence, and integrity with preferential treatment and outcomes. Bacardi Limited occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.

Rating Criteria

Corporate Weaponization Risk Levels
Criteria Risk Level
Cancellations Medium Risk
Discriminatory Philanthropy Lower Risk
Employment Protection High Risk

Corporate Weaponization

Corporate Governance and Public Policy Risk Levels
Criteria Risk Level
Advocacy Bias Lower Risk
Funding Lower Risk
Political Actions Lower Risk

Corporate Governance and Public Policy

Rating Criteria Detail

Criteria Risk Level Rationale

Corporate Weaponization


Criteria:

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level:

Medium

Rationale:

Bacardi Limited integrates ESG into its business practices. The company vets suppliers to some degree for ESG goals: “We are working closely with suppliers on these priority areas to: Assure that their goals are aligned with our net-zero ambition (supplier recommendation/allocation decisions are taking into consideration suppliers’ commitment to Scope 3 reductions)” (1). However, the company has not canceled customers, suppliers, or vendors based on political views or religious beliefs (2)(3).

Criteria:

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level:

Lower

Rationale:

Bacardi Limited does not appear to discriminate against charitable organizations based on views or beliefs. The company’s charitable giving focus areas are “charitable organizations that help us maintain a global sustainable environment for our Company and employees to thrive” (1).

Criteria:

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level:

High

Rationale:

Bacardi Limited appears to prioritize diversity over merit in its business structure through the establishment of gender targets for its leadership composition. The company is seeking “45% female representation in management and executive positions by 2025” (1). The company does not provide viewpoint protections for its employees (2).

Corporate Governance and Public Policy


Criteria:

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level:

Lower

Rationale:

Bacardi Limited advocates for “Net zero across our direct operations by 2040; net zero across our entire value chain by 2050” (1). Otherwise, there are no publicly known cases of the company using its reputation to advance ideological causes or policies (2).

Criteria:

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level:

Lower

Rationale:

Bacardi Limited has not used corporate funds to advance ideological causes, organizations, or policies (1).

Criteria:

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level:

Lower

Rationale:

Bacardi Limited has not used its PAC donations or lobbying for ideological purposes (1)(2)(3).