Cardlytics - 1792 Exchange

Rating Overview

Cardlytics is Lower Risk.

Cardlytics, Inc. is Lower Risk. The company does not yield to political activism in shaping corporate governance, preventing initiatives that potentially alienate consumers, divide employees, and harm shareholders. The company implements race and identity-based policies that replace merit, excellence, and integrity with preferential treatment and outcomes. Overall, Cardlytics does not embrace corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues. This approach protects free exercise, free speech, and free enterprise.

Rating Criteria

Corporate Weaponization Risk Levels
Criteria	Risk Level
Cancellations	Lower Risk
Discriminatory Philanthropy	No Data
Employment Protection	High Risk

Corporate Weaponization ⓘ

Corporate Governance and Public Policy Risk Levels
Criteria	Risk Level
Advocacy Bias	High Risk
Funding	Lower Risk
Political Actions	No Data

Corporate Governance and Public Policy ⓘ

Rating Criteria Detail

Criteria Risk Level Rationale

Corporate Weaponization

Criteria:

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level:

Lower

Rationale:

Cardlytics has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (1).

Criteria:

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level:

N/A

Rationale:

Cardlytics does not publish charitable giving guidelines (1).

Criteria:

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level:

High

Rationale:

Cardlytics appears to prioritize diversity over merit in its recruitment and hiring. From its 2022 Annual Report: “DEI is embedded in each aspect of the talent lifecycle: attraction, recruitment, onboarding, development and retention” (1). The company does not provide viewpoint protections for its employees (2)(3).

Corporate Governance and Public Policy

Criteria:

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

The former CEO of Cardlytics, Lynne Laube, signed an open letter alongside dozens of Georgia CEOs, asking Georgia voters to vote against the state’s six-week abortion ban. “Georgia has the opportunity to stand up for women and protect the right to choose – but instead politicians have pushed an extreme six-week ban on abortion that threatens our economy. When this ban first passed, politicians supporting it responded by mocking film industry leaders and daring producers and companies to abandon our state despite the $4.4 billion economic impact the industry has on Georgia. It’s become clear that this law not only threatens women’s lives but also their livelihoods, putting billions in economic impact at risk.”(1)(2). Cardlytics supports DEI within its business practices. From its 2021 Annual Report: “Diversity, Equity, and Inclusion (“DEI”) is integrated in everything we do. This mindset starts at the top, a significant part of our company goal of creating a “Great place where great people want to be.” DEI is embedded in each aspect of the talent lifecycle: attraction, recruitment, onboarding, development and retention” (3).

Criteria:

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level:

Lower

Rationale:

Cardlytics has not used corporate funds to advance ideological causes, organizations, or policies (1).

Criteria:

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level:

N/A

Rationale:

Cardlytics does not operate a PAC or report on its lobbying at this time (1)(2)(3).