Carbon Measures represents a global coalition of businesses establishing a carbon emissions framework for company value chains which, ultimately, informs and restructures a business’s policies regarding emissions. The carbon accounting “framework” is no more than an extension of ESG integration into business practices, which puts business missional priority on the back burner while putting strain on suppliers. The coalition ultimately aims to influence policy: product-level carbon intensity standards that would “create markets in which businesses are rewarded for investing in low-carbon production.”
That should concern businesses. Businesses are limited on resources: time and attention being absolute essentials for any business. When carbon becomes the primary measure, the business’ central mission automatically takes a back seat. Companies no longer fight for the quality of product that customers seek. When a customer comes to a business to purchase a product, they receive an abstract ideology purchased alongside a worthless product. Competition now lies in the order of the regulator. Specifically, to this coalition, “innovation, competition, and the power of the market” are vague empty platitudes, lacking in any specific details, for any sensible businessman to know that businesses are not built on whims or maybes.