Pepsi to Eliminate Role of Chief DEI Officer After Being Pressed on ‘Woke’ Policies

What Your Company’s Pride Sponsorship Supports

Many Americans are asking why corporations continue to fund LGBTQ Pride events that include programming or vendors that most can agree are seen as inappropriate for children. At certain events, attendees may encounter nightclubs, alcohol brands, cannabis dispensaries, or drag performances that often contain sexually suggestive elements. Many families would not ordinarily choose to expose their children to these types of environments, leading some to question why such programming is viewed differently when presented under the banner of LGBTQ+ Pride or “inclusion.” Before sponsoring socially contentious events, companies should carefully consider how they want their brands to be perceived by consumers, shareholders, employees, and the broader public. While stakeholders may hold differing opinions on many social issues, protecting the well-being of children remains a widely shared concern. Corporate sponsorships communicate a company’s values and priorities, making it important to evaluate whether those partnerships support its long-term business objectives and appeal to a broad customer base rather than a narrow segment of the market. NYC Pride is sponsored by Target, which publicly committed in 2025 to stop sponsoring nonbusiness causes. The event includes Youth Pride, a program specifically designed for LGBTQIA+ youth, their families, and allies, with the stated goal of  “empower[ing] …

Red Flag Case Studies Highlight Corporations Putting Shareholder Value at Risk

What are some of the red flags we focus on? Certainly, stock price performance matters a great deal because, among other things, it can alert shareholders and others to a corporation that is in the process of embodying “go woke, go broke.” For example, as of July 9, 2026, has apparently underperformed the S&P 500 the past five years, three years, year, and year-to-date, to the tune of roughly 115 percentage points combined. (On the other hand, it is important to note that outperforming an index like the S&P 500 doesn’t necessarily guarantee all is well because a corporation could still be leaving profit on the table pursuing non-pecuniary and politicized agendas.) Another source of “red flag” information we rely on is the 1792 Exchange’s Corporate Bias Ratings and Board Bias Report. In the case of Disney, we get a “high risk” rating, including for concerns related to the promotion of radical gender ideology as well as wasteful and destructive climate commitments. The full article can be found in Daily Signal.

‘CULTURAL CORRECTION’: 10 Major Brands Dial Back the LGBTQ Pride

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Shareholders Press Big Tech Over AI Energy Use and Climate Goals

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